Key Insights from the 2024 Veeam Data Protection Trends Report

In Veeam’s most recent survey, 1,200 IT leaders and implementers shed light on the evolving challenges and strategies in the data protection landscape. As we step into 2024, it’s evident that significant changes are on the horizon, shaping the way organizations approach cybersecurity, compliance, and the preservation of their digital assets. Let’s take a look at the top 5 take aways from Veeam’s 2024 Data Protection Trends Report:

1. Changing Backup Solutions Continues to Be a Trend:

  • Over half of organizations (54%) plan to change their primary backup solution in 2024.
  • Notably, 27% of organizations plan to stick with their current solution, indicating a shift from the previous year’s 8%.
  • The change could involve transitioning from self-managed solutions to managed services or exploring different technologies/vendors.

2. Addressing the ‘Availability Gap’ and ‘Protection Gap’:

  • 85% of organizations acknowledge an ‘Availability Gap’ between recovery speed and business process requirements.
  • 76% recognize a ‘Protection Gap’ between how much data they could afford to lose and protection frequency.
  • These gaps continue to drive the need for data protection enhancements.

3. Increased Data Protection Budgets Defy Industry Expectations:

  • Despite industry projections, organizations plan to increase data protection budgets by 6.6% in 2024.
  • 92% of organizations intend to boost their data protection budgets, up from 85% in 2023, exceeding industry analysts’ expectations.

4. Job Turnover in Data Protection Roles:

  • 47% of IT leaders in data protection plan to seek new job opportunities outside their current organizations.
  • Top concerns contributing to job turnover include a lack of learning opportunities, influence over strategic direction, and support for career development.

5. Modern Data Protection Priorities:

  • Reliability and protection of cloud-hosted workloads remain the top priorities for enterprise backup solutions.
  • Organizations increasingly seek solutions that integrate with cybersecurity tools (41%) and provide mobility across various cloud scenarios.
  • Microsoft 365 data protection is crucial, with 74% of organizations now backing up their Microsoft 365 data.
  • Ransomware continues to be a “when” more than an “if” with 26% of organizations stating that they were hit four or more times in the past year.


The 2024 Data Protection Trends Report highlights a consistent trend of organizations seeking to improve their backup solutions, with a focus on addressing gaps in availability and protection. Despite challenges, organizations are defying industry expectations by increasing data protection budgets. Job turnover in data protection roles emphasizes the importance of addressing concerns and retaining skilled professionals. As modern data protection evolves, reliability, cybersecurity integration, and cloud compatibility emerge as key priorities for organizations looking to secure their critical data.

Download the Veeam Report

HostedBizz, highly accredited Platinum Veeam Partner

With a comprehensive suite of cloud-based services, HostedBizz addresses the evolving needs of organizations aiming to enhance their data protection strategies. Leveraging cutting-edge technologies, HostedBizz provides secure, reliable, and scalable solutions tailored to safeguarding critical data in both traditional datacenter and cloud environments. As organizations struggle with changing backup solutions, evolving cybersecurity challenges, and the increasing importance of cloud compatibility, HostedBizz is a strategic partner, empowering businesses to navigate the complexities of data protection with confidence.

  • Veeam Cloud Service Provider (VCSP) Partner of the Year 2022
  • Veeam Accredited Service Partners (VASP)
  • Platinum Veeam Cloud Service Provider (VCSP)

For more details, visit