Managed Service Providers (MSPs) play an important role in supporting and enabling small and medium businesses to grow. Despite the 2020 Pandemic, the MSP industry thrived as IT spend increased by 2.4 percent in a drive to support homeworkers and keep communities connected. As we roll into Q2 of 2021, cyber security and disaster recovery are still very much at the top of the agenda. This paves the way to a wealth of opportunity for Canada’s MSPs.Â
In this post, we take a look at some of the MSP Growth Hacks we see on the horizon and what your competitors are doing to profit from 2021’s tech opportunities.Â
Disaster Recovery as a Service (DRaaS)
If 2020 has taught us anything, it’s that downtime is unacceptable. Consumers expect “Always On” services and if your business is unresponsive, a short internet search will provide a competitor who is.Â
Any business who hasn’t considered Disaster Recovery in the past will have been thrown into thinking about it in 2020 and beyond.Â
With today’s offering, clients can have the perfect DRaaS solution to suit any budget or requirement. Our DR Plan Template is a great place to start when consulting clients about their needs.Â
Consulting Services
MSPs will never be able to compete with the Big 4 Cloud Providers on price so we need to create a strong value proposition. A simple bolt on to your tool kit would be consulting services. Businesses that use MSPs to manage their IT infrastructure also look to them as experts in the field. They will be grateful for advice on how to improve IT systems and leverage it to increase productivity. If you cover a niche industry area, they will value your knowledge about how competitors are using IT to their advantage.Â
Security as a Service (SECaaS)
2020 was a big year for cyber threats and there are more threats on the horizon. Customers are increasing spending in this area. The best way to mitigate risks is to educate and empower employees on how to avoid attacks occurring. You can help by providing training or white labelling a security offering and managing it for them.Â
24/7 Services
Customers expect their IT provider to be available 24/7. After all, what good is an IT provider if you can’t reach them after 5pm? Looking after a customer’s data and applications is a full time job 365 days a year. Ensure that someone is available to answer calls at any time. You don’t necessarily have to act straight away but ensuring that your customer can speak to someone whenever needed to log an issue is paramount to remaining competitive in this industry.Â
Security Incident Response Services
As mentioned, cyber security threats are growing and so is the fear of your organization being attacked. Unfortunately, there will be some businesses who are hacked and may lose data. They will require immediate assistance. Offering Security Incident Response Services will enable them to contact you in the event of a hack so you can detect, remove and prevent vulnerabilities. If you’re nervous about committing to immediate response, take a look at our solution page for some extra help.
Bolstering up your MSP offering
You may be reading this post thinking that you lack the time and resources to provide these services. HostedBizz can help by providing out-of-the-box solutions you can white label as your own. We can also provide additional expertise and hours to help complete projects and strategies for clients. Take a look at our partner offering and get in touch today.Â